What Large Retailers Should Know About SEO

There are many considerations for online retailers about factors that make up search engine optimisation (SEO) of an e-commerce website. Speed, content, tags and links are all important details, but a good high-level SEO strategy should also focus on the following.

Image Credit

Keywords

Your keyword strategy needs to take into account your sales funnel – the longer your keyword tails, the closer you are to your target customer. A more conversational user query that is less broad and more specific can capture more exact results. Voice searching using tools like Siri is on the rise, and queries are therefore more detailed than keywords in a search bar. Capturing these and returning the best results should be in the development of your SEO. Factor in that consumers generally use their mobiles for browsing but shop on their desktop, where short keywords are better suited to landing and product pages.

Comparing keywords to your competitors is good practice, but this alone is not enough. Balance this with your unique keywords that set you apart – those that haven’t been thought about by your competitors, or else you’ll be fighting for the same ranking spot.

Mobiles

Over 50{886b35953e763b21f0ca523bc70e359e272fb26eaa3cac643d51b614a1f39ce0} of web traffic is from mobile and tablet devices, and the ranking results returned to the user are different to desktop ones. Give some thought to your customers and where they are likely to be searching from. Google is in the process of moving websites to mobile-first indexing, so ranking, indexing and crawling systems are seeking out the best results for mobile users. This is a shift that an SEO strategy cannot ignore. Google’s strategy can be found at https://webmasters.googleblog.com/2018/03/rolling-out-mobile-first-indexing.html.

Image Credit

Reviews

Customer reviews may not seem an obvious factor in SEO, but nurturing them can have a positive impact on your rankings. Look at using third-party sites, whose links can lift your influence on a search engine, not to mention your brand and reputation. Social media reviews can build your authority rating. Keep on top of them by staying social: comment and get involved and deliver your followers content of high quality.

Professional SEO services such as those from https://www.elevateuk.com/seo-services/ are useful, and engaging with the right expertise can help you get up to date.

Depending on your market, your SEO needs to be moulded in many ways to determine your digital marketing strategy.

 

What Large Retailers Should Know About SEO

There are many considerations for online retailers about factors that make up search engine optimisation (SEO) of an e-commerce website. Speed, content, tags and links are all important details, but a good high-level SEO strategy should also focus on the following.

Image Credit

Keywords

Your keyword strategy needs to take into account your sales funnel – the longer your keyword tails, the closer you are to your target customer. A more conversational user query that is less broad and more specific can capture more exact results. Voice searching using tools like Siri is on the rise, and queries are therefore more detailed than keywords in a search bar. Capturing these and returning the best results should be in the development of your SEO. Factor in that consumers generally use their mobiles for browsing but shop on their desktop, where short keywords are better suited to landing and product pages.

Comparing keywords to your competitors is good practice, but this alone is not enough. Balance this with your unique keywords that set you apart – those that haven’t been thought about by your competitors, or else you’ll be fighting for the same ranking spot.

Mobiles

Over 50{886b35953e763b21f0ca523bc70e359e272fb26eaa3cac643d51b614a1f39ce0} of web traffic is from mobile and tablet devices, and the ranking results returned to the user are different to desktop ones. Give some thought to your customers and where they are likely to be searching from. Google is in the process of moving websites to mobile-first indexing, so ranking, indexing and crawling systems are seeking out the best results for mobile users. This is a shift that an SEO strategy cannot ignore. Google’s strategy can be found at https://webmasters.googleblog.com/2018/03/rolling-out-mobile-first-indexing.html.

Image Credit

Reviews

Customer reviews may not seem an obvious factor in SEO, but nurturing them can have a positive impact on your rankings. Look at using third-party sites, whose links can lift your influence on a search engine, not to mention your brand and reputation. Social media reviews can build your authority rating. Keep on top of them by staying social: comment and get involved and deliver your followers content of high quality.

Professional SEO services such as those from https://www.elevateuk.com/seo-services/ are useful, and engaging with the right expertise can help you get up to date.

Depending on your market, your SEO needs to be moulded in many ways to determine your digital marketing strategy.