The marketing funnel takes a customer down through from a lead to a customer, ultimately culminated with closing the deal. It, however, requires a delicate balance of urging them to purchase your product or service and giving them ample time to make their decision. If you’re looking for a way to enhance this process, here’s what you should consider as part of your strategy.
Know the audience
Businesses operations vary; one will work with individuals and other with organizations. Using the example of an insurance business company, the sales team ought to, through research, know if they are talking to a key decision maker. One could be talking to an employee who could perhaps share the details with the manager while other could be a person running a start-up. Having critical information on each allows for optimization of messages after the first interaction.
Establish your niche market and develop an edge
Specialization is one way to get ahead of a saturated market. Considering all the insurance company offering business packages; could you perhaps consider narrowing down to mostly cater to small businesses or even those in the mining sector? Given how broad businesses can get, specializing allows you to be masterful and perfect a singular area in a manner that competitors cannot top.
Talk less, act more
As mentioned, you don’t want to pressure or suffocate a potential customer. Accord everyone time to figure out what their needs are. Once they communicate this, pay close attention and, as a holistic doctor would find a way to solve their problems. Look at them as people with genuine needs that need meeting and not as merely sales targets. It is this attention and personal touch that customers appreciate. It shows that you’re listening, something everyone seeks not just from a brand but in life
Even if you don’t close a deal, thank the person for their time. If they liked your page but did not buy into your product or service, thank them all the same for their support. If a lead goes cold and they haven’t unsubscribed to your mailing service, include them in an email thanking everyone, including the customers, for their support. It’s not personal; it’s business.
Reeling in new business can be quite the task. It takes resilience and staying true to your brand. If there are aspects of your business brand that needs streamlining, focus on those first. It would be unfair, if not unethical, to acquire new customers, only for them to get the shorter end of the stick.