Social media has transformed what it means to go live, a luxury once accorded to television stations. Whether YouTube, Instagram, Periscope, Facebook or any live streaming site of your choice, anyone can record a live event and get instant feedback from viewers. Your company can also greatly benefit from hosting a live session for your followers. Doing so opens up your business, allowing your audience to gain access to conversations and events they otherwise couldn’t be a part of. However, below should be considered too before going ahead.
Have a good reason
If something is not newsworthy, then you should reconsider going live. The content ought to be engaging and useful to your audience, not just something to take on a test drive. The ideal time to use this function is when you can get maximum audience engagement. That includes when you want to host a Q&A, want to give a significant update that requires live polls, having a contest or a scenario where the viewers choose an outcome.
A brand that issues insurance quotes comparisons for millennials can go live to share their matrix and accord the audience a chance to ask questions. With every live show, you want the audience to watch until the end. In the brand’s case, they can leave a special announcement for discounts until the end to get viewers to watch until the end. What’s likable about live segments is that they remain on your feed and you can share them after on other platforms.
Keep new viewers interested and in the loop
Going live requires flexibility. That requires keeping an eye on the responses whether in word or emoji form that you’re getting. It gives you an indication of when to change topics, dwell on something a bit longer, or stop to address pressing questions.
Those who join past the introduction will not know what’s going on. If the viewer still can’t catch on after a minute or two, they are likely to drop out. A good idea is to have a banner or set that explains the context. Alternatively, every few minutes, mention topic and host, especially when there’s a spike in the number of viewers.
Have a contingency plan
Technology fails us sometimes despite setting everything the best way we know how. In the same way, we cannot predict audience reactions. You, therefore, want to ensure that you’ve done your part to check the feed will not have glitches. Preparedness means having a backup for everything, be it the camera, mic or even internet service provider. Should anything happen, acknowledge the issue, apologize and move on.
However, it is the audience that you cannot control. Learn to roll with whatever the viewers come up with. Call them by name when responding. Whatever feedback you’re getting, acknowledge it. Just as when you’re in person, ignoring someone is considered rude. Making everyone feel included even when your live stream veers off means you’ll get a loyal following for future broadcasts.